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by Julio Ojeda-Zapata : twitter means business: how microblogging can help or hurt your company

ISBN : #1600051189 | Date : 2008-11-14

Description :

PDF-f7a7a | Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses se… twitter means business: how microblogging can help or hurt your company


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by John A. Howard : Consumer Behavior in Marketing Strategy

ISBN : #0131696661 | Date : 1989-01

Description :

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: Management of the Fuzzy Front End of Innovation

ISBN : #3319347411 | Date : 2016-08-23

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PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation…. Management of the Fuzzy Front End of Innovation


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by Nathalie Nahai : Webs of Influence: The Psychology of Online Persuasion

ISBN : # | Date : 2012-12-14

Description :

PDF-aefac | As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.  At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the wo… Webs of Influence: The Psychology of Online Persuasion


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by Grady Means : MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets

ISBN : #0471393355 | Date : 2000-06-22

Description :

PDF-11341 | The period 2000–2002 will witness the single greatest change in global economic and business conditions ever-the realignment from traditional corporate structure to Internet-leveraged styles of brand-owning, customer-focused companies. This realignment is occurring now, even as you read these words. In MetaCapitalism: The E-Business Revolution and the Design of 21st-Century Companies and Markets,… MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets


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by R. Scott Hall : The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance

ISBN : #1600370454 | Date : 2006-04-01

Description :

PDF-f1f2d | THE BLOG AHEAD One of the Internet pioneers takes a look at the impact-and future-of the Blog Revolution. Ideas are flashing around the world at light speed, and R. SCOTT HALL, an Internet pioneer from the early days at CompuServe and online entrepreneur, explores and brilliantly illuminates the way blogs are transforming the way human beings connect minds. Bloggers, Hall maintains, are at the for… The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance


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Handbook Media Economics Vol Handbooks PDF 6eebbf248

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: Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics)

ISBN : #0444636854 | Date : 2016-01-28

Description :

PDF-45318 | Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular t… Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics)


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by ( MEI ) BI DE (Peter.J.P.) : Consumer behavior and marketing strategy – 9th Edition

ISBN : #7565401382 | Date : 2010-01-01

Description :

PDF-51dcb | … Consumer behavior and marketing strategy – 9th Edition


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Blueprint Digital Economy Creating Business PDF 853a4acc3

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by Don Tapscott : Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business

ISBN : #0071353194 | Date : 1998-05-31

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PDF-baf67 | Building on the message of Don Tapscott’s highly successful The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights — plus the strategies necessary to thrive and compete in the emerging digital business environment. The book presents provocative examples by executives from 30 world-class corporations who reveal how to turn digital promise into reality. They discuss thei… Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business


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by Paul Roetzer : The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

ISBN : #1118883438 | Date : 2014-08-04

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PDF-2b789 | Discover what’s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environm… The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success


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by Hermann Simon : Confessions of the Pricing Man: How Price Affects Everything

ISBN : #3319203991 | Date : 2015-10-21

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PDF-64e77 | The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release … Confessions of the Pricing Man: How Price Affects Everything


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by Richard J. Arend : Wicked Entrepreneurship: Defining the Basics of Entreponerology

ISBN : #1137503319 | Date : 2015-06-02

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PDF-12fd9 | This book explores ‘wicked entrepreneurship’, or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon…. Wicked Entrepreneurship: Defining the Basics of Entreponerology


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Trust Potential Buyers Entrepreneurial Ventures PDF 42d7ecfa3

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Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship) PDF




by Gunnar Wiedenfels : Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)

ISBN : #3834916730 | Date : 2009-06-25

Description :

PDF-e10ab | Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, … Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)


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When Digital Becomes Human Transformation PDF 79fd5114c

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by Steven Van Belleghem : When Digital Becomes Human: The Transformation of Customer Relationships

ISBN : #0749473231 | Date : 2015-04-28

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PDF-25ef7 | In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explor… When Digital Becomes Human: The Transformation of Customer Relationships


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Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House PDF




by Ariel Hyatt : Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House

ISBN : #0989521001 | Date : 2013-05-15

Description :

PDF-83014 | Digital PR thought leader Ariel Hyatt’s Cyber PR for Musicians is an accessible, effective, and empowering guide to online marketing success. In her 18 years in PR, Ariel Hyatt has changed the landscape of how musicians build a successful marketable profile. With her latest book, Cyber PR for Musicians: Tools, Tricks, And Tactics For Building Your Social Media House, she reveals her trade secrets… Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House


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[Pub.20iUQ] Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House PDF | by Ariel Hyatt


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